Monday, July 14, 2014

21 Ways to Boost eBay Sales

http://suzanneawells.com/21-ways-to-boost-your-ebay-sales/

One of the most common questions I hear from other eBay sellers via email, when working with clients on site, on phone consultations, and on Facebook groups is,

"How can I increase my sales on eBay?"

While there is no magic answer that will work for everyone because each seller's business is unique, I have seen the same patterns over and over again, and many issues are a quick fix.

I've compiled information about this issue over the last year from these sources:

eBay Webinars
eBay Announcements
eBay Education Specialists (trained by eBay)
eBay Outreach
Successful sellers in my Facebook group of 14,000 members
My own personal experience on eBay since 2003

In other words, this isn't a bunch of stuff I made up. This is a handy reference guide with 21 ways to boost eBay sales in the 3 major areas of struggle:

Optimizing listings for the eBay search engine (Cassini)
Optimizing listings for eBay mobile (25-40% of sales are made on mobile devices)
Improving customer service to attract more buyers

These strategies don't require you to buy any tools, apps, or services - just sit down and start working through the material. All that is required is your time and the desire to succeed.

This report is an instant download priced at $19. Get your copy today and start applying the strategies so you can increase sales on eBay.
 

http://suzanneawells.com/21-ways-to-boost-your-ebay-sales/

Monday, July 7, 2014

Are You Wasting Time Micro-Managing Your eBay Store?


Over the past year, since eBay's new search engine Cassini has been in place, sellers have been scratching their heads trying to figure out how to to rise to the top of the search. There has been a boatload of "advice" on the eBay forums, Facebook groups, and blogs. But what are we REALLY supposed to be doing?

One tip given in a January 2014 article in Ecommerce Bytes stated,

"Don't Use Good Til Cancelled. New, well priced listings from a reputable seller with high DSR ratings will be automatically placed near the top of the Best Match category for the first day or two and then will slowly move downward as other sellers list their items and they are placed above yours. To make this work for you, don't use GTC, and end every item every 30 days and then relist them."

I started thinking about this strategy, especially when reading the Money Making Mondays posts on my Facebook group (which now has over 14,000 sellers.) Many sellers with large inventories post items that sold each week. I began to wonder if these sellers with larger inventories were using GTC or relisting unsold items. It would be a huge time suck for sellers with thousands of items in inventory to manually relist unsold items. So I asked some of them.

Kathy said, "I have 2 eBay stores - 1 has all GTC, about 250 listings and the other has 1,100 or so right now and I do mostly GTC and run auctions as I have time to list. I am currently shipping about 60 packages per day. I haven't had a slump at all. I think your standing as a seller and overall sales are what helps. if you have lots of sales in general, all of your items get a boost. That's why listing new things gives you a boost. You might sell a new item and it boosts everything else."

Jay, who has 3,400 items said, "Yes, all our items are listed once and 'good till cancelled.' Our motto is 'list it and forget it.' Most items sell within a year, but we have had items take 36 months to sell. At 5-cents a months for listing fee, that's only 60-cents a year. Being listed for three years only costs $1.80. If our profit is $20+ an item, we still make out like bandits.We want things to sell quickly, but you see how we have zero stress once an item is listed. Its not like FBA sellers who worry about storage fees. We do the research, put a strong price, and add 'make offer'. That's gives buyer leeway to haggle.  We did an experiment about six months ago where we ended all 3000 of our items and re-listed them as new. We saw no rise in sales. I couldn't tell if we were noticeably higher in search rankings. What it did do is lose all our followers on the items. Lesson learned.Instead of wasting time trying to fool the system, we just focus on listing more items. It's ridiculous to think that eBay would build a search algorithm that could be so easily fooled." 

*Note - Jay has an anchor store which explains the fee breakdown.

John, who has 5 stores and over 12,000 items in inventory said, "If I could I would switch all my items back to GTC. My number two source of traffic is Google. Before I sold half the business, my best performers were the old GTC items I had, and the traffic was not from eBay, was bookmarked and Google. I think instead of taking the time and relisting I would do something to change the listings. Price, add pictures, social media links, something. But as for traffic other than eBay the sell similar stinks, as when you sell similar you change the url of the item (SEO) with restockable items that long term url is a huge advantage." 

*John's business is based on easily restockable items, so his situation may be different than yours.

So there you have it. If you are spending precious time allowing listings to end than manually relisting them, it may not be doing you any good. The 3 sellers above are successful sellers with large inventories. If you want to be successful, do what the successful people are doing - and they are spending their time listing more items. Don't look back, look forward. Spending hours every week tweaking and micro-managing your listings isn't a good business strategy.

Everyone's most valuable resource is time. We can all get more money, more help, more space - but no one can get more time. Use it wisely so that your actions are focused on income-producing activities, not busywork.

What is your opinion on GTC listings? Are they working for you? Let's have a conversation about it so leave a comment below.

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Monday, June 30, 2014

How to Make Money While on Vacation - The Scavenger Life Way


My friends Ryanne and Jay over at ScavengerLife.com (formerly eBay Scavengers) took a very interesting "vacation" this summer, incorporating sourcing for eBay with budget travel and visiting family. I really like what these two creative people are doing with their eBay business. It isn't just about selling things online, it is a way of life. Here is an interview about their trip and how they planned ahead, took advantage of opportunities, and managed their eBay store while they were on the road for 3 weeks.

Did you take Amtrak the whole way on your trip?

We did a multi-city trip, so flew for the longer legs of the journey. Amtrak is really great along the East Coast: affordable and comfortable (with Wifi). We love stopping along the way, filling up duffel bags of inventory, then bringing them home on the train. There doesn't seem to be a strictly enforced bag limit so we've been known to carry four huge overfilled bags. I guess they assume if you can carry it, you can bring it. 
 
How much money did you spend on inventory during the entire trip?

We probably spent about $300 on inventory over three weeks. We're super frugal and hate spending more than $1-5 on any item because we like to make at least 10x profit vs what we pay. This is the fun of being a scavenger. If we spend the time, we can always find low-cost/high-profit items. It means we have to be creative and look in places other people ignore. It means we're always researching and learning about new items. We could never specialize because we'd pass up too many opportunities. We'll sell anything. 

That being said, our goal is to continue to raise the profit we make on each item. Lately we've been willing to spend up to $15-$40 on items that we hope to sell for $400-$600. Things like furniture, art, lamps. But then there are issues of difficult packing, higher expectation of quality, and really doing deep research to know the value. But isn't this the fun? We love problem solving. 
 
How much inventory did you ship home? Did you carry anything with you on the trip back?

We personally travel light so we ship much of our inventory home (except when taking the Amtrak). We've found that shipping through FedEx At Home is about $1/pound. Usually this means that future profit of one item in the box will pay for the shipping. We always travel with a roll of packing tape. Usually it's easy to find boxes and packing paper for free at local stores. On this trip, we mailed eight huge boxes home. Then we carried several bags on the train. Coming home and unpacking is like finding stuff for the first time again. 
 
What cities did you visit, and were you visiting family along the way?

We did Austin, Boston, and NYC on this trip. We still run another business (video production), but take the opportunity to scavenge in places we've never been before. Since we live in a rural area, scavenging trips to cities are an urban vacation for us. We usually rent rooms on Airbnb.com. Ryanne has family in NYC and Boston which is fun because they're all scavengers too. Ryanne's mom picked us up from the airport and we went straight to an estate sale. 
 
Where did you do thrift shopping, CL curb alerts, estate sales, scoping out trash night, etc.?

We love scavenging because it gets us into parts of a city that we would otherwise never visit. We go to auctions, estate sales, and yard sales. Usually avoid thrift stores these days because they're just too expensive with predictable, dull inventory. We're basically meeting the local scavengers at these events so it's like being with friends. City people should always check the "free stuff" on Craigslist. Looking through dumpsters behind apartment buildings and around universities is always a thrill.
 
How much time did you spend sourcing vs actually vacationing?

We aren't good at vacationing in the traditional sense. You'll never see us on a beach with a colorful cocktail. Our idea of fun is learning the public transportation of a city, finding cool places to eat, and meeting people. New experiences and problem solving. Scavenging for inventory allows us to do all these things. It's perfect because we're having a stress-free time while also earning a living. We aren't ever "on vacation" with the knowledge that we have to go back to a 9-5 job. Our time is always our own time, uninterrupted. Everyday is Saturday for us. 
 
How many items did you have to ship when you got home?

eBay allows you to put your store on vacation but continue to sell. A banner appears at the top of our store/item page that tells the buyer there will be a delay in shipping. Nine out of ten people are perfectly willing to wait. Over a period of three weeks away, we had about 90 items to ship when we came home. The key for us is constant communication which is easy since we use the eBay app on our iPhones. Every buyer is messaged about the delay and any question answered immediately. Imagine me eating a delicious taco in one hand and writing buyers on my phone in the other hand. 
 
How much profit did you make while on vacation away from your business?

We'll most likely temporarily lose our Top Rated Seller status because we aren't shipping next day, but we made about $5000 while "vacationing". We like to just keep selling.  The key for us is maintaining a large inventory (over 3400 items) with everything on "buy it now". We could stop listing for probably six months and have pretty consistent sales. This give us a a buffer if we want to travel, work on personal projects, or if one of us had an emergency that kept us from listing. Storage was a challenge at first, but just another problem to solve. Living in a rural area means we build another small outbuilding when we need to expand. Every sellers runs their store differently, but this works for our lifestyle. 
 
Thanks Ryanne and Jay for taking time to do this interview!
 
So there you have it. Don't let the scavenger name fool you - these 2 sellers are sharp clever people who have figured out how to refine an eBay business to a level where the business takes care of them if they want some time off.  Scavenger Life usually has a new podcast every week and so far they have over 120 podcasts to listen to. (I like listening to them while I list on eBay.) You can listen to  Scavenger Life podcasts at:

 
 
 
 


 
 

Monday, June 23, 2014

Money-Making Breakfast Cereal


Thanks to Jamie Lanier for sharing her success with finding one of the discontinued products on my latest list. She found the discontinued Honey Bunches of Oats cereal and made a profit of $18.99 on a lot of 4 boxes. Way to go, Jamie! (Check out Jamie's eBay store here to see what other goodies she has for sale.)



And if you want to make money selling discontinued grocery, baby, and health and beauty products, check out my list of 25 discontinued items that may be available in grocery stores, drug stores, or closeout stores (Big Lots) near you. Most of the items on the list can be purchased at local stores for under $10 and some sell on eBay and Amazon for over $50. I've been selling discontinued items on eBay and Amazon for many years, and the key is knowing what's discontinued - I've done all the work for you so all you have to do is download the list and start hitting the stores. Happy hunting!

http://suzanneawells.com/the-time-is-now-25-discontinued-products-that-sell-big-on-ebay-and-amazon/


Related Articles:

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Friday, June 20, 2014

25 Cent Coffee Mug Sells for $104 on eBay

 

I'll admit, I don't have the mug selling gene. I have tried over the years and mugs are not a niche I can get excited about. But I do get excited when I see other selles share their coffee mug scores. Buddy Huddleston, a member of my Facebook group posted this sale on our Money Making Mondays thread back in May.


He bought the mug for 25 cents at a thrift store because, "I knew it had some value based on the manufacturer, year, and character." It is a Fire King mug, and these are easily identified by the milky white glass material they are made of. The mug sold for $104.49 on auction with a starting price of 99 cents and 21 bids.


Congratulations, Buddy! Nice sale, and thanks for sharing!

See Buddy's listing here.

Do you have a great score to share? Send me an email at suzanne@suzanneawells.com and I'll do my best to post it here on my blog.

Happy Selling!

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Friday, June 13, 2014

The Funniest eBay Fail Ever

My friend and fellow seller Catherine who lives in Atlanta near me, posted this in my Facebook Group. The post had 283 comments - and other sellers rolling in the floor laughing!

"So I found this beautiful deep red crushed velvet scarf at Goodwill and wore it to church and got so many compliments on it. I felt so pretty. When I got home and was putting it away I noticed a hem on one side of the scarf..the long side. It was a hem to slide a curtain rod through. I wore a valance to church." Below Catherine is wearing the scarf / valance as she wore it to church.


This little faux pas brings to mind the Carol Burnett skit about Scarlet O'Hara in Gone With the Wind wearing the curtains to see Rhett Butler in jail to ask for money. Everyone in the group had a good time with this incident - and bless Catherine's little Southern heart, she was a good sport!



The valance now hangs in Catherine's Mom's home, and they both laugh every time they look at that window. And "Frankly my dear, they don't give a damn."


What's the craziest item you have ever found at a thrift store or yard sale that you actually kept for yourself? Post in the comments section below. eBay is a lot of work, but we still manage to have fun with it!

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Wednesday, June 4, 2014

Client Testimonials - How Suzanne Wells has Helped eBay Sellers

My goal as an eBay mentor is to help other sellers be successful. If you are not satisfied with my courses, downloads, or consultations, I will work with you until you are. I am genuinely interested in your success and everything I do is with the utmost integrity.

I have been selling on eBay since 2003, as a single mom who had been downsized out of a job. I was selling on eBay to fill the gaps while I looked for another job. After a few weeks, I recognized that I could earn a full-time living selling items from thrift stores and garage sales. I still sell from my original eBay store which you can see here.

Years later, other people started contacting me to help them learn how to make money on eBay. I started this blog, wrote a book, and started a YouTube channel to help other sellers learn.

I understand skepticism about eBay mentors on the internet - there are a lot of snake oil salesmen out there. I am not one of them. Here are are some unsolicited comments my students have made about me on Facebook. Feel free to reach out to them about my products and services if you would like references about my work and my character.