Showing posts with label eBay trends. Show all posts
Showing posts with label eBay trends. Show all posts

Monday, August 11, 2014

6 Free Ways to Learn What Sells on eBay


I help a lot of new sellers get their start because I love helping someone understand how to use the resources around them to make money on eBay. A common question from new sellers just getting into the business is, “What sells on eBay?” Now, this isn’t an unreasonable question. We all started off at ground zero, with no idea of what would sell. But unlike when I started selling in 2003, there are many resources available to new seller to learn what sells.

The most important concept new sellers must grasp is that other sellers can only make suggestions. Hot selling items are a moving target on eBay as well as the brick and mortar marketplaces. For example, a few years ago, no one had even heard of hot sellers like Shopkins, Birthday Cake M&Ms, Nike Flyknit running shoes, Thrity-One handbags, and Rokus because they hadn’t been invented yet. On the other hand, items like Hallmark Keepsake Ornaments, The North Face clothing, Frye leather boots, and vintage Tupperware have been good sellers for decades.

What sells on eBay is constantly evolving. Here are a few free ways to stay on top of your picking game and stay informed of the latest trends on eBay.

1.    Visit Popular.eBay.com for the best-selling products sorted by category. This will give you some ideas of where to start.

2.    Search completed listings for types products that you see often or find interesting. As a habit, for the last several years I have spent a minimum of 15 minutes a day studying eBay completeds. Put in random phrases like baby blanket, leather boots, backpack, vintage doll, collectible glass, or sewing kit and study the results. Sort by sold items, price+ shipping highest to lowest. You can learn brand names, look at the photos, and discover new great-selling items every day.

3.   Watch to YouTube videos. There are dozens of pickers who make videos. Find somebody you like who also shares their store name and shows their sold items. Visit their store and study what they sell and look at their feedback to verify they are an actual seller and practicing what they preach. (Hauls don’t really tell you much – anybody can fill up a cart at Goodwill and make a video. The proof is in the sold items.)

4.    Read and study Money Making Mondays on my Facebook Group. We have had this weekly thread where sellers share their finds since July of 2012 . There are usually over 100 comments a week where sellers share what they bought, how much they paid, where they bought it, and a link to the completed sold listing. You can learn a lot by paying attention to what other sellers do.

5.    Watch my Money Making Mondays videos here on YouTube.

6.    Listen to the Scavenger Life podcasts. Ryanne and Jay get a gold star for consistently putting out quality content on a regular basis. I don’t know how they have time for two 1-hour podcasts a week with having over 3,500 items in their store and everything else they do. Great to listen to while you are working.

If you are a super analytical person and want a tool for doing research, Terapeak has functions for studying hot items, trends, and other data to enlighten you. Try it for a month, see what you think, and determine if it is right for your unique business.

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Wednesday, February 5, 2014

5 Ways to Identify Product Trends


Did I lose you with the word "trend?" Don't be scared, this isn't an economics lesson. When many smaller at-home eBay sellers (without a business background) hear the word trend, their pulse rate rises, they envision a complicated graph in the Wall Street Journal, or feel like they need an MBA to understand the next paragraph. Not so. I'm going to make this easy for you and help you understand how to identify trends in an uncomplicated way, with zero cost.

So, let's break this down. What exactly is a trend?

A trend is a general direction in which something is developing or changing.

Trend analysis is is the practice of collecting information and recognizing patterns in the information around you.

That's it.

Looking at trends can help you identify products, categories, or niches of items to sell. You want to pay attention to trends over time to see how something is developing. To see if the general population is catching on and spending money on a specific trend. Let me give you some examples.

Reality TV shows are an entertainment trend.

Gluten free foods are a food trend.

Tall boots and leggings with a big sweater is a winter fashion trend.

Free lancing and working at home is a job trend.

Camouflage clothing is a fashion trend, thanks to Duck Dynasty.

Cupcakes and cake pops have are a a food or entertaining trend.

See how easy that was?

When you pay attention to trends, you can discover new pockets of customers that are interested in very specific items, supplies, or products that you can provide. As entrepreneur Seth Godin says, "Find products for your customers, not customers for your products." In other words, educate yourself on what people want, and figure out a way to provide it for them. This kind of thinking is what should drive your sourcing efforts.

Top 5 Ways to Identify Product Trends

1. Pinterest. If you aren't on it, get on it. Because of the visual nature of the site, you don't even have to read anything. Just look at the pictures. Follow the main feed or choose a category that interests you. Look for patterns. For example, I love the DIY category, even though I am not very crafty. I can get ideas on what supplies or materials people are using to make projects, and find a way to make those materials available for customers to purchase on eBay or Etsy. Find me on Pinterest here.

2. Google Trends. These are hot trends in entertainment, music, books, news, food and beverage, companies, sports, science, gaming, technology, and other topics. See Google Trends here.

3. Twitter Trending. You don't need to post tweets or spend hours of your time on Twitter. Go to the main page of Twitter, and look on the left and you will see a section, Trends. This will change based on what is happening in news, sports, weather, celebrities, entertainment, health, technology, and other categories. Pay attention to what you see here over time. It could be the Super Bowl, a new diet book, or a celebrity who has recently died.

4. Most major news websites have a trending news section. Visit USA Today, Fox News, ABC News, NBC News, and Huffington Post and pay attention to what is trending.

5. Become a regular on Entrepreneur.com and Inc.com. Pay attention to articles about start-ups, inventions, technology, consumer buying patterns, and new product niches. For example, the pet product industry is predicted to take off in 2014.  

If you really want to dig deep into what is specifically trending on eBay, try a one-month subscription to Terapeak. Use this tool to identify hot products, popular categories, and items with high sell-through rates. Hot items are always a moving target, so expect to do this research on an ongoing basis.

Trend research is really just paying attention to what is going on around you. And this is how I get some of my best product ideas.

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